Industry
Luzhou Laojiao Came to CHG
On 11 July, Luzhou Laojiao came to CHG. Dr Cheng Yifeng, Vice President of the Group, Qin Manzhen, Chairman of the Group's Labour Union and General Manager of the Risk Control Centre, Zhang Min, Director of the Group's President's Office, and the teams from the industrial divisions attended the event.

The development of new quality productivity is an inherent requirement and an important focus point for promoting high-quality development. In the 2024 government work report, the concept of "accelerating the development of new quality productivity" occupies a central position, and has quickly become a focus of widespread interest and discussion in all social sectors.

During the exchange, Dr Cheng Yifeng, Vice President of the Group, said that with high technology as the core and the comprehensive utilisation of resources as the link, Continental Hope has formed a close and three-dimensional upstream and downstream industrial chain through its industrial layout in the fields of "energy conservation and environmental protection, recycling economy, quality of life, urban symphony, intelligent science and technology, and international business". At present, the Group always insists on carrying out high-standard and high-quality scientific research projects, not only conducting cutting-edge exploration in the field of technology, but also focusing on transforming scientific research results into new productivity. At the same time, combining the advantages and characteristics of the Group around the key industrial chain, we constantly explore and apply new innovation modes to promote the upgrading and transformation of the industry, deeply integrate scientific and technological innovation with the real economy, and create value for the society with excellent products and outstanding services.
He said, "Luzhou Laojiao and CHG are both Chinese national brands, how to accelerate the development of new quality productivity? This proposition is what we need to think about." Cheng Yifeng said that CHG and Luzhou Laojiao are both well-known domestic enterprises and have had many in-depth exchanges. The two sides not only have comprehensive understanding of the corporate culture and products, technology, system solutions capabilities, etc., but also to share resources to drive the national brand in the win-win co-operation in the development of the new quality of productive capacity, and will promote the broad and profound Chinese culture to the world. He said: "Culture needs a carrier, communication needs a medium. Food culture, in a more simple, direct and easy to understand way, straddles the cultural differences, achieves emotional resonance, and shows the world a real, three-dimensional, comprehensive image of China. Chinese baijiu is precisely one of the most important physical carriers and forms of expression of Chinese food culture."

Luzhou Laojiao is the pioneer of nongxiang technique, the maker of nongxiang standard and the shaper of nongxiang brand, known as the "originator of nongxiang", and the first enterprise to implement the shareholding system in the brewing industry in China, as well as the first baijiu company listed on the Shenzhen Stock Exchange.
Around the accelerated development of new quality productivity, this year Luzhou Laojiao Intelligent Packaging Centre Trial Production Launch Ceremony was held in Sichuan Luzhou Baijiu Industrial Park, this is China's Baijiu industry's first intelligent packaging centre constructed to the standard of "lighthouse factory", using a new generation of intelligent manufacturing technologies, such as AI, digital twins, cloud computing, and industrial Internet of Things.
In recent years, Luzhou Laojiao built around the core business of the alcohol industry, to create an ecologically dominant industrial chain "chain master" enterprises, leading the construction of modern industrial ecosystems and world-class industrial clusters, play a leading role in building industrial clusters. "This year is the 700th anniversary of Luzhou Laojiao Baijiu. Since the creation of Daqu in 1324 A.D., 24 generations of Luzhou Laojiao Baijiu's traditional brewing techniques have been steadfastly inherited and continue to promote the development and innovation of China's nongxiangxing Baijiu brewing process." Luzhou Laojiao representatives said the exchange is an efficient integration of resources, and work together to create a better future for the beginning of cooperation. "At CHG, we saw first-hand how the science and technology-based comprehensive group adheres to high-quality sustainable development, strengthens technological innovation and talent cultivation, and accelerates the process of realising the innovative development of new-quality productive forces."

The new quality of productivity is a leap in productivity brought about by a new round of technological revolution represented by intelligent technology, which is inseparable from the development of talents, scientific and technological innovation and other new modes. Both Luzhou Laojiao and CHG coincide with the accelerated development of new quality productivity led by scientific and technological innovation. In the future, the two sides will further integrate resources on the basis of joint efforts to create a better future.