Industry
【Media Focus】Go, Go, Go! Indulge in a Joyful Shopping Spree at Hope Outlets
Source: Xinjin, Chengdu
On the third day of the New Year's Day holiday,
the shopping fever was in full bloom.
As Xinjin Hope·Outlets marked its 6th anniversary,
the mall teamed up with renowned brands like Nike and Adidas to roll out a series of enticing offers—including extra discounts on already reduced items and threshold-based rebates.
Complemented by a rich lineup of stage shows and interactive activities,
it emerged as the perfect getaway for residents during the final stretch of the holiday.
Stepping into the mall,
visitors were instantly enveloped in a festive vibe.
Many shoppers strolled casually between brand stores,
their paces relaxed and unhurried.


"It’s the last day of the holiday, and I didn’t want to travel far. Wandering around here is fantastic—there’s shopping, fun activities, and performances. My day feels really fulfilling," shared a young man who had just purchased a pair of sports shoes.

The alluring scent of snacks wafted through the bazaar.
Children tugged at their parents’ hands, lingering by the stalls.
The air was filled with a laid-back vibe as people indulged in a delightful mix of shopping and snacking.


"During the New Year’s Day holiday, there are plenty of discounts and a wide variety of brands here. My kid gets to eat, play, and have a great time—it’s truly a one-stop joy," smiled a mother with her child.


The stage area drew a steady crowd from start to finish.
A band performed popular songs,
and many spectators sang along with enthusiasm.


A clown skillfully twisted long balloons into various cartoon shapes—puppies, flowers, and more.
Every time a charming creation took form,
the children raised their little hands high in excitement.

A magician wowed the audience with an ingenious fan trick,
drawing gasps of amazement.
A little boy perched on his father’s shoulders widened his eyes,
trying to uncover the secret behind the magic.


The most crowd-pleasing act was undoubtedly Sichuan Opera face-changing.
Performers stepped off the stage to shake hands and interact with the audience.
As their painted masks transformed in the blink of an eye,
each change was met with thunderous cheers and applause.


"I never expected that bringing my daughter here for shopping would also treat us to such amazing performances. What a wonderful surprise!" laughed Ms. Fan, who was visiting with her daughter.

Beyond the endless entertainment,
the shopping perks were equally rewarding.
The mall launched multiple tiers of time-limited offers and threshold-based benefits.
Time-Limited Flash Sale
via Hope Outlets’ official Douyin account
¥100 for a ¥166 shopping voucher (limited quantity, while supplies last)
¥0.01 for Atbositown Paradise tickets (for non-powered facilities only)
¥0.01 for Kids’ Fun Pavilion tickets
Voucher Redemption & Validity Period: From the date of purchase to January 31
Get Vouchers and Cashback on Qualifying Purchases
Benefit 1: Spend ¥1,000 or more in a single transaction to receive ¥200 worth of cash vouchers, including 3 x ¥50 discount vouchers (valid on purchases of ¥500+) and 1 x ¥50 cash voucher.
Benefit 2: Spend ¥3,000 or more in a single transaction to receive ¥800 worth of cash vouchers, including 2 x ¥50 discount vouchers (valid on purchases of ¥500+), 2 x ¥100 discount vouchers (valid on purchases of ¥800+), 2 x ¥200 discount vouchers (valid on purchases of ¥1,200+), and 1 x ¥100 cash voucher.
Complimentary Gift
Make any purchase storewide to receive a free serving of fufu sweet fermented rice glutinous rice balls.
(Limited quantity, while supplies last)

Shop till you drop, enjoy spectacular performances, and savor delicious treats…
If the vibrant atmosphere and exciting events here capture your interest,
why not seize the last day of the holiday
to come and explore?
Don’t miss out on this winter’s hustle and warmth!
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