成都大陆希望集团有限公司

Source: Vibrant Xinjin Outlets Style, Chengdu Internet Culture Association

To boost consumption, promote consumption scenarios, and unlock the potential of the consumer market, the Chengdu Internet Culture Association launched the "Vibrant Xinjin · New Outlets Style" field trip and exchange event for Chengdu-based self-media influencers in Xinjin on September 28. Serving as a communication bridge between Xinjin District and Chengdu's self-media representatives, the event organized local influencers to explore new consumption landmarks and fresh cultural charms in Xinjin, while showcasing the district's unique cultural and tourism resources as well as its urban development landscape.

Over 20 self-media influencers specializing in Chengdu's cultural tourism, lifestyle, fashion consumption, store exploration, and local information took part in the event.

[Image: Group photo of the "Vibrant Xinjin · New Outlets Style" Field Trip & Exchange Event for Chengdu-based Self-Media Influencers in Xinjin]

Hope Outlets

In the morning, the field trip group visited Hope Outlets, situated in a cultural tourism and shopping resort with exotic Mediterranean vibes. This venue embodies the artistic taste and fashion elements of an international metropolis, catering to diverse needs such as trendy lifestyles, sports and leisure, cultural appreciation, and parent-child entertainment – making it a utopia of modern civilization.

Chengdu Hope Outlets

Themed around the civilization of the Poseidon era, Atbositown Paradise has introduced nearly 20 large-scale mechanical amusement rides, including Crossing the Atlantic, Sky Rider, and Return to Atlantis. It has also created over 40 parent-child interactive programs, such as the Temple of Poseidon, Treasure Hunt on Crete Island, Children’s Fun Island, Happy Grass Sliding, Warrior Gorge, and Farming Experience. It stands as a must-visit "treasure paradise" for parent-child activities in Xinjin.

Atbositown Paradise

Hushan Chunxiao (Hope·Lake and Mountain Spring Dawn) is flanked by Lihuaxi Creek – where lush bamboos thrive and dense greenery casts soft shades – on its left, and Laojun Mountain, a sacred site with rolling peaks and towering ridges, on its right, Hushan Chunxiao embraces the winding waters of the 2,000-year-old Tongji Ancient Weir. A private internal lake, covering approximately 170,000 square meters, is scattered across its premises. It is another brand-new island launched by the Atlantis Golden Age Island Manor.

Symposium and Exchange Session

In the afternoon, the field trip group held a symposium and exchange session at the Outlets, where the results of the "Park City, Happy Chengdu" Outstanding Short Video Collection Campaign were also announced.

Scene of the Symposium and Exchange Session

Wang Lei, Executive President of the Xinjin Internet Culture Association, shared insights into Xinjin's urban culture and humanistic features, as well as the 2025 Chengdu Rowing Open to be held during the National Day holiday. This year’s event will bring together teams from 14 domestic and overseas universities, including the University of Oxford, the University of Cambridge, Peking University, and Tsinghua University. It will also attract clubs from Chengdu, Chongqing, Jianyang, Meishan, and other cities. Leveraging regional collaboration between the "Chengdu-Chongqing Metropolitan Area and the Chengdu-Deyang-Meishan-Ziyang City Cluster", the event aims to awaken the "water sports genes" deeply rooted in the blood of people in Sichuan and Chongqing.

Wang Lei, Executive President of the Xinjin Internet Culture Association

At the event, the results of the "Park City, Happy Chengdu" Outstanding Short Video Collection Campaign were released. Under the witness of the organizers, some award-winning representatives received their certificates of merit.

Release of the Results of the "Park City, Happy Chengdu" Outstanding Short Video Collection Campaign

During the exchange session, representatives of self-media influencers shared their sincere reflections on what they had seen, heard, and felt during their trip to Xinjin. They noted that the journey not only allowed them to discover the consumption vitality of Hope Outlets but also enabled them to gain in-depth experiences and grasp the unique logic behind Xinjin's integrated development of "commerce + cultural tourism". They expressed their hope to convey the diverse charms of Xinjin to more netizens in a more vivid and engaging way.

Sharing and Exchange by Self-Media Influencers

[Image: Group photo of the "Vibrant Xinjin · New Outlets Style" Field Trip & Exchange Event for Chengdu-based Self-Media Influencers in Xinjin]