成都大陆希望集团有限公司

Source: CHENG DU CHU FA

The hosting of the 2025 Chengdu World Games has injected robust momentum into the city’s cultural and tourism consumption, with "Welcome the World Games, Explore Chengdu" emerging as the core theme of the annual consumer market. Nestled in the Lihuaxi Cultural and Tourism Zone of Xinjin, Chengdu Hope Outlets has closely aligned with this urban keynote, taking IP cross-border collaboration for boundary-breaking, upgraded scene experiences, and continuous optimization of business formats as its three core pillars. From regular weekend events and the launch of blockbuster co-branded projects to the creation of a city-level anniversary IP, the mall has delivered an impressive annual performance marked by dual growth in commercial value and regional influence, establishing itself as a vivid model for the integrated development of culture, commerce, and tourism in Chengdu.

Deep Alignment with the World Games Theme

Weekend Economy Sustains Strong Momentum

As a key player in the themed consumption scenario of "Welcome the World Games, Explore Chengdu", Hope Outlets has deeply integrated the tournament atmosphere into its daily operations, rolling out a diverse array of experiential activities every weekend during the Games. Capitalizing on the advantages of its Mediterranean-style campus, the mall has combined distinctive settings such as the Ancient Roman Square with interactive sports activities, allowing citizens and tourists to immerse themselves in the dynamic tournament energy while shopping. With its composite positioning of "Shopping + Tourism + Sports", the mall has collaborated with surrounding cultural, tourism, and sports resources including Lihuaxi Scenic Area, Huawurenjian Scenic Spot, and Hongshi Outdoor Sports Park to craft a tailored "Outlets Mini-Vacation" concept, solidifying its status as a premier check-in landmark in southern Chengdu during the World Games.

Precise Boundary-Breaking via IP Cross-Collaboration

Young Consumption Vitality Surges

June this year marked a pivotal milestone in the upgrading of Hope Outlets’ business formats – its KFC store was upgraded to a national core co-branded hub, and the themed store jointly launched with the iconic national IP Genshin Impact made its debut in Xinjin. Classic scenes from the game were faithfully recreated in the store, accompanied by the launch of limited-edition combo meals and co-branded merchandise. Simultaneously, a series of events were held, including COSER signing sessions, otaku dance performances, and anime salons. This initiative has become a standout example of commercial IP collaboration in Chengdu, underscoring the mall’s operational prowess in accurately capturing the demands of the young consumer group.

Grand Upgrade of the Anniversary IP

Two-Way Empowerment of Cultural Consumption

As the year drew to a close, Hope Outlets’ anniversary celebration launched a city-level IP matrix integrating "Music + Consumption + Intangible Cultural Heritage (ICH) + Garden Tour", triggering an upsurge in regional consumption. The mall partnered with the Changba APP to host "The Voice of Xinjin Season 2" – an online-offline interactive competition – with children’s themed stage performances at the finals, creating a spectacular audio-visual feast and enhancing the festive joy. The offline garden party featured exhibitions of traditional crafts such as Spring Festival couplets, paper cutting, and knotting, along with dazzling performances including Bashu cultural shows and puppet long silk dances, offering customers a refreshing audio-visual experience. Coupled with the year’s most attractive discounts – including up to 90% off storewide, no-threshold consumption vouchers, and instant bank discounts – the influence of Chengdu Hope Outlets’ service consumption has continued to expand. This feast, which blends cultural depth with consumption enthusiasm, not only drives regional consumption growth but also enables intangible cultural heritage to reach a broader audience through commercial scenarios.

Continuous Optimization and Upgrading of Business Formats

Regional Benchmark Status Strengthened

Beyond its rich event lineup, Hope Outlets has consistently refined its brand matrix and scene development throughout the year. Currently, the mall houses nearly 280 mainstream international brands worldwide, encompassing luxury clusters such as GUCCI and BURBERRY, as well as trendy brands including NIKE and Adidas, catering to the consumption needs of all customer segments. Investment promotion for the 30,000-square-meter Phase II space is progressing smoothly, with a focus on introducing new business formats such as parent-child recreation and high-end catering to further reinforce its positioning as a "resort-style shopping park". With its outstanding performance in scene innovation and business format integration, the mall has once again clinched the Regional Influence Award at the "2025 Fashion Chengdu Commercial Awards", solidifying its standing as a regional commercial benchmark.

From its precise alignment with the World Games theme to cross-border boundary-breaking through IP collaboration, and the in-depth integration of culture and consumption, Hope Outlets has consistently adhered to the diversified "Commerce + X" model in 2025, transcending the operational boundaries of traditional outlets. Looking ahead, the mall will further deepen the integrated development of culture, commerce, and tourism. Leveraging the resource advantages of the Lihuaxi Cultural and Tourism Zone in Xinjin, it will continue to improve the consumption ecosystem of "Shopping + Leisure + Culture + Sports", inject more vitality into Chengdu’s efforts to build an international consumption center city, and transform the commercial space into an important carrier for embodying the people’s pursuit of a better life and the city’s cultural charm.